Technology is advancing at lightning speed these days. The goal is to achieve interconnection of everything around us in order to make our lives much more comfortable and easier .
A great example of the path we are taking can be found in voice assistants . Alexa , Siri , Cortana or Google Assistant are the bets of the big technology companies in this regard.
The latest forecasts from Gartner indicate that 30% of web browsing sessions will be done without a screen by 2020. comScore predicts that 50% of all searches will be done via voice by the same year. Voice assistants are the future and they are here to stay.
The challenge now lies in the hands of brands . How can they leverage voice assistants in their strategies? There are many options and it all depends on the type of audience they are targeting.
An interesting element that can help you in this task is Lick Creative . A kind of innovation hub . A laboratory that collects the latest technological solutions and tools used by retail companies that show tunisia phone number how brands work with emerging technologies to attract new consumers .
Attracting consumers and giving them compelling reasons to buy our products and services over the competition is becoming increasingly difficult. Brands must offer a seamless, complete, omnichannel experience.
With the wide spectrum of purchasing channels, the multitude of information sources, the numerous payment and delivery solutions and the hyper-connected society, consumer habits have changed radically.
This is why they want to be able to stay in touch with brands in all the scenarios in which they interact. Remember that new consumers no longer differentiate between the on and off world in their shopping experiences. This is something that only marketing and advertising do.
In this labyrinth of innovation, voice assistants are precisely the best of our allies when it comes to providing consumers with an accurate and immediate response.