Before his illness, José Antonio Llorente Herrero envisioned a future for LLYC. Under his leadership, the company adopted the partner model, went public on the BME Growth and established a solid corporate governance model . Alejandro Romero, partner and Global CEO of LLYC, expressed on behalf of the entire team his gratitude for the generosity, boldness and brilliance of José Antonio Llorente following the announcement of his passing.
Although there has been no official statement from the company regarding its future, Alejandro Romero appears to be the one in charge of continuing to lead the charge as the company's global CEO.
LLYC is a global firm specializing in digital marketing, communications consulting and public affairs. Today, LLYC has more than 1,200 professionals distributed across 17 offices in 13 countries, offering services in 22 areas of expertise within communications and public affairs.
LLYC's history dates back to its founding in 1995. Since then, the firm has experienced significant growth, expanding internationally and opening offices in various countries in Latin America, Europe and the bolivia number data United States. In 2011, Olga Cuenca left the company due to differences with her partners. In 2015, Llorente & Cuenca acquired 60% of the digital innovation consultancy Cink , marking its interest in positioning itself as a benchmark agency in the online field. It was from 2017 that the company began to be called LLYC.
In 2018, the company announced its entry into Cuba , appointing Pau Solanilla as the firm’s general manager in that country. In 2019, LLYC launched the global project “Voces Futuras” , which seeks to support underprivileged minors by improving their public speaking skills to provide them with tools for a better future. To make this project a reality, the company joined forces with other international social entities such as Fundación Cimientos , from Argentina, or Fundación Tomillo , from Madrid.
Today, LLYC offers a broad spectrum of specialties ranging from public affairs, consumer engagement, corporate operations and capital markets, to economic context, digital, stakeholders management, talent engagement, creative studio, crisis and risks, sport and business strategy.
In addition, the company stands out in areas such as digital transformation, litigation, inbound marketing , data & analytics, ESG and sustainability, branding, investor relations, and offers executive communications coaching services.