By Maria Bastero
Content Manager at Marketing4eCommerce
LHashtags are labels that help you classify your content and position it on social media. Therefore, using them will always be a plus for your content strategy. Today we'll tell you which are the most used hashtags on Instagram .
What are the most popular hashtags on Instagram?
The Digital Report 2024, prepared by We Are Social in collaboration with Meltwater , reveals which hashtags have been used in the greatest number of posts throughout the history of Instagram .
Table showing the ranking of the most used hashtags on Instagram 2024
In first place, and having been used in no less than 2.15 billion posts , we find #LOVE . A tag that confirms the fact that on this social network, users love to show the most idyllic version of their lives. The allusion to positive aspects, which transmit good vibes or happiness, will be a constant in this ranking.
Second place goes to #INSTAGOOD , which appears in 1.76 armenia number data billion posts , while #INSTAGRAM rounds out the top three with 1.22 billion posts. The “insta” prefix appears in more popular hashtags: #INSTADAY (14th) and #INSTALIKE (25th).
In fourth place, #FASHION (1.15 billion) highlights the importance of fashion and aesthetics on Instagram, being a content that triumphs within this platform. And, speaking of popular content; in sixth, seventh and ninth place, we find respectively #PHOTOOFTHEDAY , #PHOTOGRAPHY and #PICOFTHEDAY . All of them hashtags that allude to the reason for being of this social network: photography. Instagram began as a network in which to publish quality photos to share them with people, and this spirit, although it has evolved and has added other formats such as video, is still present.
#ART (7th), #NATURE (8th) and #TRAVEL (10th) complete the top 10 most used hashtags on Instagram. Three very visual themes related to users' lifestyle.