Have you ever stopped to think about how technology makes a whole host of tasks easier for us? The same is true for online surveys. Twenty or thirty years ago, you had to hire a market research company to do surveys. When online surveys first appeared, you had to pay a cost, which many consider high, but that cost is reduced today by having the possibility of doing an online survey yourself, without having to hire a research company to help you do it.
Technology is impressive, but it doesn't take the place of planning every detail of a survey whose results will help you make decisions about your business. If you identify the problems you may have when creating an online survey, you will be able to overcome these details more easily and enjoy the benefits they provide.
I invite you to read: The role of online surveys in decision making
Keep these tips in mind when creating online surveys
1. Avoid confusing or incorrect questions
Survey questions should be focused on a specific topic if you want ivory coast phone number them to yield the best results. When a person is answering a survey and comes across a confusing question, they will usually not answer something that would be useful for your further analysis. If the respondent gets confused and thinks you asked them something else, the information you collect will not be reliable either.
Here are some other tips on how to develop survey questions that will help you make better decisions.
2.-Don't use questions that are too long
Another common problem with online surveys is that they sometimes contain questions that are too long or redundant, which makes the survey lose its meaning. The respondent may also lose interest and stray from the real purpose of the question. It is best to use short questions that go straight to the point.
We need to be clear and understandable, and a long question can distract the participant. In addition, time is of the essence and respondents must feel that they are moving quickly when answering. Keep in mind that a long survey can lead to a lack of responses, which will generate limited information. Survey length vs. Information quality.
3.- Take into account that there are questions that do not identify specific problems or issues.
When your online surveys relate the pros and cons of a feature or product, you're looking to gain specific information on the topic. But be careful not to ask questions that only broadly and indefinitely ask about consumers' problems. Instead, ask questions that lead you to find out why they chose one product over another, resulting in the information provided by respondents not adequately reflecting what specific problem you want to know about.
4.-Do not use questions with ambiguous grading systems
Many company surveys ask consumers to rate their experience on a scale of one to five or one to ten via online surveys. This may indicate in general terms whether the customer is neutral, positive, or negative toward a given situation, but the result is fairly arbitrary. For example, a consumer may give an 8 on a scale of 1 to 10 because he or she is satisfied with the experience, but not a 10 because he or she thinks the company can do much better.
On the other hand, a customer may give a 10 when he is not completely satisfied, but does not want to be reprimanded or the staff of the store he went to get fired. These are purely arbitrary opinions and are based on people's belief system.