Gamification applied to Digital Marketing

[ayeshshiddika11]

Companies know the importance of having a presence on the Internet, but is it enough to just be there? If it is not based on a well-defined function and a solid marketing and communication strategy, a digital presence is useless. However, concepts such as SEO, SEM and Social Media are no longer restricted to large brands. SMEs are beginning to understand that they must invest in training their employees to expand their digital skills.

Digital marketing is not the future, it is the present and, furthermore, it changes and evolves every day, which is why it requires constant updating and review.

Benefits of having a good Digital Marketing strategy helps to identify needs.
It allows you to better understand the brand's target audience.
It offers solutions adapted to the weaknesses and areas for improvement that exist.
There are multiple tools and channels through senegal phone data which to disseminate communications.
Improves brand branding.
All of this has an impact on the reputation perceived by the customer, which translates into an increase in sales.

Many techniques can be used to achieve this, but the best thing is to start from the beginning. By choosing a marketing course that responds to the needs of the company or the employee at that moment. From there, and thanks to the multiple platforms that exist with free resources and articles, you can delve deeper into this area and gradually orient the strategy so that it fits with the values ​​of the brand.

As we have seen, this concept is not only applicable to education. Marketing and advertising have been applying the benefits of gamification to advertising campaigns and actions for years. In this example, the popular soft drink brand used different elements to create an immersive game that allowed users to get closer to their commercial objectives in a less intrusive way: turning the action itself into an extension of the film that was intended to be promoted.