5 Reasons Why a Blog Will Increase Your eCommerce Sales

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3# The humanization of the virtual store
One of the biggest problems of an online store is to find a way to humanize the site as much as possible, activating competition with physical stores. To achieve this goal, it is important that the people writing on the eCommerce blog are people who are easily identifiable by users, and that each of them presents themselves as an expert in their field.

An example where the blog linked to the shop is used very effectively in this aspect is the site bmxavenue.com, a French brand dedicated to the world of BMX. In their blog they tell the experiences, successes and adventures of the members of their BMX Team. Each athlete is also an editor of the blog and, through articles, videos and photo reports, they dominican republic phone number show all visitors to the site how the foundations of this business are the passion and in-depth knowledge of this sport.


How Bmx Avenue Uses Blogging to Increase eCommerce Sales
This allows the online store to make a huge leap in quality in the eyes of users , since it is as if the "virtual clerks" were exactly them: professional athletes. The close relationship that is created with this mechanism helps to increase eCommerce sales.

4# Your eCommerce Blog as a Customer Care Tool
If you decide to use your blog as a “test center” for the products you sell, try to think about using it as a Customer Care tool. You could in fact take advantage of the blog comments to improve your relationship with customers , making user responses public and accessible to all users. And yes, even negative comments about your products can become an excellent conversion lever if you are able to demonstrate a certain professionalism and, in some cases, even a little cold blood...