Conduct a market and competitor

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Expansion – actively attracting new customers and increasing brand awareness. Defense – actions aimed at maintaining already conquered segments. Offensiveness is an active conquest of the market due to an increase in the company's market share. Demarketing is a strategic reduction in sales or limitation of product range, for example due to price increases. Challenge - focusing on a company's strengths to displace leaders from their positions.

Follow the leader - imitating market leaders to oman telegram achieve similar levels of performance. Nischer – focusing on a narrow market segment without ambitions for global coverage. analysis The first step to creating an effective marketing strategy is to analyze your niche and competitors. Without analyzing the current market situation, any subsequent steps may prove fruitless.

To begin with, you should determine the level of competition and demand. For this, you can usekeyword planner. The tool will also help you find out the main keywords by which customers can find you and their estimated cost. The marketing strategy also evaluates periods of growth and decline in demand for goods or services. Based on this data, you can determine seasonality and adjust advertising campaigns accordingly.