By Astrid Ruiz
Marketing4eCommerce Editor
LEuro 2024 has been a huge success that has brought together millions of people around the world. But beyond stadiums and televisions, TikTok has become a perfect space to share all kinds of sports-related content, from behind-the-scenes moments, fan reactions, to montages and educational content about the teams.
This was revealed by TikTok itself, which has shared a summary of all the most interesting trends and content that has been created after the Euro 2024 final and which reflects the excitement of users.
Creativity from the hobby
According to data from TikTok Marketing Science’s 2023 Global Sports and Olympics Survey , 72% of TikTok users worldwide enjoy watching fan posts, reaction videos, and any type of fan-created sports content. Additionally, over 60% say they feel a strong sense of community with other fans within TikTok.
In this regard, TikTok accounts associated with the ukraine number data tournament (participating teams, UEFA Euro2024 and player accounts) achieved more than 3.5 billion views.
The accounts of the four teams that made it to the semi-finals, Spain (@sefutbol), France (@equipedefrance), England (@england) and the Netherlands (@onsoranje), have also managed to significantly expand their presence on TikTok. Meanwhile, although they did not make it to the final, the accounts of the teams Germany (@dfb), Georgia (@nakrebi) and Turkey (@millitakimlar) achieved exponential growth in terms of followers and participation within the platform. To give you an idea, the TikTok account of the Spanish football team already has more than 2.5 million followers.
On the other hand, the hashtag #EURO2024 has surpassed 2 million posts created , while the official Euro2024 “creative effect”, with which fans can rank their favourite Euro players, has so far reached almost 32,000 posts, as you can see in this example created by Lamine Yamal.
https://www.tiktok.com/@euro2024/video/ ... iktok.com/ es-es/tiktok-trends-euro-2024&refer=embed&embed_source=121374463,12144274 8,121439635,121433650,121404359,121331973,120811592,120810756;null;embed_share