The Power of Collaboration in B2B Marketing

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Mapping out this journey helps you deliver the right message at the right time. Creating content for the different stages of the customer journey starts by considering what your audience is thinking, feeling, and needs to hear during each stage. You’ll find the customer journey map builder under the Streamline Workflow section of your account, in the Asset Library. Create a journey map for each stage of the journey, then attach it to your content orders to help guide the writer. Additional platform tools help you track how much content you’ve created for each stage to make sure you have the entire journey covered.

Understand Your Audience: Buyer Persona austria phone numbers Builder Make sure you and your writer understand your target audience with the platform’s Buyer Persona Builder. This tool walks you through creating a compelling, data-driven persona with an easy-to-use form. Simply fill in the fields or check the boxes to create an ideal customer profile that includes: Name, image, and job title Why they need what you offer Demographics Behaviors and influencers Target writing style, tone, format, and knowledge level Content readability level and objective You’ll find the buyer persona builder under the Streamline Workflow section of your account, in the Asset Library.

You can create and save as many personas as you need. Once saved, you can easily add them to any order you place, right from the order form. If you have multiple personas on WriterAccess, you can use our tools to track how many pieces you’ve created for each one. This helps you ensure you’re reaching each audience with the right kind of content. writeraccess buyer persona builder Streamline Agency Workflow: White Label Portal Designed specifically for agencies, our White Label Portal makes it easy for you to work with multiple clients with ease. Your clients can access their content through a custom portal you set up on the WriterAccess platform.