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For some time, the EAN has only been used in Europe. But with globalization, the need arose to expand its use throughout the world. Therefore, it ended up being incorporated into a broader system, the Global Trade Item Number (GTIN). Therefore, today it can be called both EAN-13 and GTIN-13. Find out more below! Video: Learn more about EAN (use the controls on the YouTube player to activate and translate subtitles into your language)! HOW TO USE EAN IN YOUR E-COMMERCE PRODUCTS? If you are in Brazil, the first step to start using EAN in your e-commerce is to register with the Brazilian Automation Association (GS1 Brazil) .


This organization is responsible for selling japan phone number list to use EAN here. If you are not in Brazil, find out which institution does this in your country. Once on the GS1 Brasil website, you can purchase licenses by paying a registration fee plus an annual fee for each code present in the national territory. With the registration in hand, simply access the National Product Registry website to generate your codes Virtual Library of the e-Plus Agency Click the button below to download our free e-book and content on e-commerce and digital marketing! Access the library now! Then, print and insert the codes on your product packaging.


You can also insert the EAN on price tags, invoices (NF) or receipts, product catalogs, logistics documents. In Brazil, the use of the EAN is mandatory for those who issue NF. In any case, its use offers numerous advantages for your digital commerce. Read on and find out! ADVANTAGES As mentioned, the advantages of using EAN in e-commerce are many. Among these advantages we can mention, for example: Market access : Since 2018, the EAN is mandatory for anyone who wants to be a seller in Brazil; Beyond the border : the EAN-13 code is also mandatory for shipping products outside the country; traceability : allows you to know the path of the product from production to sale.