Why train in media training?

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Finally, it is an opportunity to provide feedback during this crisis management exercise in order to optimize our crisis management plan. What can be analyzed in a crisis simulation exercise? The purpose of the crisis simulation exercise is to analyze the reliability of its plan in terms of business strategy and risk management. But this is not the only thing that a crisis simulation exercise can verify.


Indeed, the crisis simulation exercise also allows: Assessment sales directors email database of potential impacts; The stability of the financial situation; Modification of risk factors following exceptional events; Analysis of the sensitivity and flaws of a scenario; The implementation of favorable actions; Decision-making and analysis of their repercussions; The implementation of necessary measures; The establishment of a PCA (Business Continuity Plan) or a PRA (Business Recovery Plan). The detection of media training needs is also noted during a crisis simulation exercise in view of the way in which managers manage the situation and the associated crisis communication.


Media training may seem optional, but it is essential. Indeed, training in media training allows you to avoid a whole range of behaviors and reactions that are harmful to the image of a manager and a company. Frequent behaviors such as excessive reactions, nervous, inappropriate, dishonest responses often set the fuse alight and are then the start of an avalanche of reactions, particularly on social networks and the media.