The company has recorded poor online

[sumaiyakhatun27]

Still, there is always a lot a company can do to reach greater heights profit-wise. Here’s what Costco can do to increase its revenue and profits. Enhance its online presence. Smartphones have become more popular, meaning the number of people shopping online has also increased. Costco can use that opportunity to create a user-friendly eCommerce platform. Doing so will encourage both members and non-members to shop online.


Sales in the past. For example, in 2019, eCommerce contributed a paltry chief vp marketing officer email lists 4% of the company’s total revenue. In quarters three and four of 2020, Costco expanded its eCommerce platform to boost demand for its online shopping. These efforts increased the company’s online sales to some extent. Continued expansion of the Costco eCommerce platform can go a long way in boosting its online sales and revenue.


Health-conscious consumers. Today, more people are becoming more health conscious. As a result, Costco can leverage this opportunity to encourage healthy alternatives in its grocery and food court section. Digital advertising. Nearly everybody has an account on multiple social media platforms, and the number of active users is growing rapidly. As a result, Costco can leverage this opportunity to reach prospective members through advertising its services digitally.