Many marketers agree that digital KPIs can help them whatsapp data measure and optimize the performance of their social media marketing campaigns.
Although the term KPI is increasingly used, it remains very poorly understood. Because from one platform to another, KPIs do not always have the same name and do not measure the same actions. Using inappropriate measures could therefore result in an incomplete, unsuitable or erroneous representation.
What if digital KPIs are so unreliable that they sometimes tell nonsense? What if, in some cases, they just create chaos and confusion? This question was asked by many marketers around the world at the Mumbrella 360 marketing conference in Australia.
There is a raging debate about the reliability of KPIs. The real challenge is determining which metrics actually matter.
The problem is that in Britain there are not 9 million young people aged 15 to 24 (including Northern Ireland).
According to ONS figures from mid-2015, this figure was 8.118 million (including Northern Ireland). For the 35-44 age group, Facebook claims a number of 8.6 million subscribers in the UK, while there are only 8.4 million people in this age group in the UK.
Why these errors in Facebook's digital indicators, when this social network uses about 220 other audience measurements? Can we then be certain that its other measurements no longer display errors?