Increase conversions and boost sales

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When should you send enriched SMS?
Enriched SMS messages represent an essential channel for all companies wishing to offer effective customer communication.

Here are 5 use cases for enriched SMS:

To promote a new product;
To launch promotional campaigns;
To announce private sales or clearance sales;
To invite your customers to a physical or virtual event (webinar);
To ask them to respond to a satisfaction survey
Etc.
As you can see, depending on your objective, you will send your recipient either to your e-commerce site, or to a satisfaction survey, or to a page dedicated to your event or to the launch of your new product or service.

Benefits of Rich SMS
If you want to strengthen proximity with your prospects , optimize your customer experience, increase your sales, it is in your best interest to set up enriched SMS campaigns.

With a click rate much higher than that of emailing, enriched SMS is a winning alternative !

From a general point of view, enriched SMS generates strong engagement:

an interesting click rate: enriched SMS messages that include links to costa-rica telephone number data websites or videos have a click rate of around 20%, much higher than that of emails (around 5%) » Sources: SMSu / Semrush
High response rate to promotional SMS: 32% of users respond to promotional SMS, an engagement rate 8 times higher than for emails. Source: Findstack )
a high conversion rate: 66% of French people go to the store, often within 4 minutes of receiving it. Source: BDM )
3 advantages of enriched SMS
Launching enriched SMS campaigns will radically boost your digital communication and your commercial performance .

1/ Better qualify your prospects
An advantage and not the least, is that you can, thanks to enriched SMS, follow your customer's journey : see if he clicked on the link present in the SMS, discover the way he navigated on your landing page. You can therefore observe what interests him, and adjust your communication .

Rich SMS is a powerful tracking tool. All the data collected can then be processed in your CRM, allowing you to better qualify your prospects and thus improve your future communications by sending more personalized messages .

2/ Strengthen customer engagement
With more interactive communication, you have the opportunity to amplify your message, to make it resonate more strongly with your target.

Which will have a direct impact on customer engagement : more interactions (and quality interactions at that) with your company, and more conversions. The image you project will be all the more positive if you offer a quality customer experience .

Now you know what interests your prospects. You will be able to feed their interest and curiosity by sending them more personal and personalized communications.

With interactive communication that is much more focused on the needs and expectations of your targets, you will automatically find it easier to convert them into customers .

The same goes for your current customers, you will be able to retain them more easily .

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Integration of enriched SMS with Octopush
With Octopush, manage all your enriched SMS campaigns in just a few clicks from our platform or our API.


Write your text messages, include a short URL, and create beautiful landing pages that will then help you convert.

Create a high-performance landing page
Creating a landing page with Octopush is child's play!

No need to be an expert in communication, coding or graphics.

On our platform, you have access to pre-designed landing page templates that allow you to save valuable time in their construction. Choose the layout that suits you. All you have to do is add your elements: texts, visuals, logos, texts for your call-to-action buttons, colors of your graphic charter, etc.

Everything is designed to make it easy for you to create, you just have to drag and drop each element.