Google's algorithm updates and changes in the way users search have made it necessary to change the way we write for SEO. That's why, at Posicionamiento Web Salamanca today we want to talk to you about SEO readability analysis, learn about the Flesch-Szigriszt index. Keep reading and learn more.
What is readability
Legibility basically means something that can be read. While readability, which is often used as a synonym for legibility, is not a term accepted by the Royal Spanish Academy.
There are several aspects that can be used to determine whether a text is readable. These include the speed at which the reader perceives it, how he or she sees it from a distance and with his or her peripheral vision, the time it takes to read it, whether he or she gets tired while doing so, as well as eye movements and blinking speed.
It's not just about whether a text looks good and whether the letters are clearly differentiated, but also about whether it is easy for users to read and understand.
SEO Readability Analysis: Readability Formulas
There are formulas for analyzing text readability that are used cambodia telegram phone numbers measure the difficulty of words and sentences in different texts.
There are the Fresch-Kincaid readability tests, the Fernández-Huerta Formula, the Fernández-Huerta Formula, the Perspicuity Formula, the Inflesz Scale of Inés María Barrio Cantalejo, the Mu Readability and the Fog Index . These are the best known.
The purpose of the formulas varies, as do the calculations for them. Three can be used to determine whether a text is at its best. Several of them determine readability based on the education level of the person who will be able to understand them without any problem.
Post: How to position my website in the first places on Google
You need to be careful when analyzing readability formulas, there are different factors that do not apply equally to everyone. For example, the level of education may tell you that it will be easy for everyone to understand a text, but in reality it will not be.
Formulas generally count the number of words, the letters or syllables in words, and the number of sentences.
The result will not always be the same, as each formula may give you a different analysis. That is why it is recommended to use at least three to check the SEO readability of a text.
Relationship between readability and SEO
Semantic searches or Latent Semantic Indexing (LSI) are not something new in SEO, they date back to 2013, with the Hummingbird update. But, with the latest change in the algorithm, it is becoming increasingly necessary to know how to optimize content for semantic SEO.
With these updates, Google better understands synonyms for the main keywords. And it detects keyword stuffing, a practice that is totally rejected and can lead to penalties.
The idea is that you know how to write texts that answer users' questions. And that you use synonyms and words that provide context, without falling into over-optimization. Your text must be readable with SEO in mind .
Flesch-Szigriszt Index or Perspicuity Formula
The Flesh-Szigriszt Index (FSI) is an adaptation of the Flesch formula, which is known as the Flesch Reading Ease Formula. The latter was developed by Rudolph Flesch, an author and consulting editor, who created it in 1948.
The Flesch Reading Ease Formula is a simple approximation to determine the level of literacy of the reader who will understand it. It is used in school texts in the United States. It recommends the use of short sentences. It is only valid for English.