At web-positioning-salamanca.com we want to explain how to use redirects for web positioning . So that you learn to use this element within your strategy. This will help to avoid ranking drops as search engines better understand the changes you made.
What is a redirect?
A redirect is the process of forwarding a URL to a different one. It is a way of sending users and search engines to a different page than the one they originally tried to access.
The most common types of redirects are:
301 Redirect
The 301 redirect is the most well-known one. It is an HTTP status code that indicates a permanent redirection from one URL to another. Once it is added, all users and robots will automatically go to that new page.
301 redirects help a website retain the SEO value of an inbound link that was going to a page that no longer exists.
In theory, it accounts for 90-99% of the ranking. For this reason, it is usually the best redirection to implement on a website. According to Google, the PageRank lost with a 301 redirect is similar to that lost with a link.
Google's recommendation is to use it when necessary.
You need to be very careful when choosing this redirect. If you use it and then want to remove it, your old URL may not rank anymore. There is no way to undo it.
302 Redirect
It is an HTTP status code that indicates a temporary redirection, it is similar to 301. But they differ in that this is done only for a short time.
In terms of SEO, this is relevant because search engines will not pass trust signals from incoming links pointing to an old page through a 302 redirect, as they do with a 301.
307 Redirect
It is the HTTP 1.1 successor to the 302 redirect. It is said that many major search engine crawlers in some cases treat 302 as 301. But the exception should be made when the content actually changed temporarily, such as when the website is undergoing maintenance.
PageRank does not carry over from the original source to the new one.
Post: Better content for your blog
Most people consider 302 and 307 redirects to be the same. But the former does not necessarily mean that the client should follow a redirect, and it is not considered an error if it remains there.
People will likely follow the new destination. But others might still be on the same URL.
Meta Refresh
This is a type of redirection performed on the page rather than on the server. They are usually slower and are not recommended as part of an SEO strategy.
They are associated with five-second countdowns, with the text “If you are not redirected within five seconds, click here.”
They do not pass full link equity, but are recommended as an SEO tactic due to poor usability.
To use these tags you will need to know the basic HTML tags for SEO .
Why would I need to redirect a URL?
When you redirect, you change the URL, sending users and crawlers to that new URL, with minimal disruption. This may be because you're doing maintenance (a temporary redirect) or because you've deleted a page (a permanent one).
You may have deleted a post because it's outdated, changed the URL bulgaria telegram phone numbers of your site, or moved your entire site to a new domain.
You'll need to change the URL so that visitors don't land on a 404 error page .
Making small changes like deleting an old article can be solved with a well-done 301 redirect. But you must do it before deleting the URL, which is why it is necessary to have a plan. That is, to know which URL you will redirect to: whether to another post, to the home page or to the blog.
However, larger URL change projects require a migration strategy. An example of this is when you switch from HTTP to HTTPs. In this case, you even need to report the changes in Google Search Console.