After the subject line, the introduction is the next most important part of your email. It is crucial to remember that a sales email is not just about your company or your personality. Try to focus as much as possible on your potential customers and how you can bring value to them.
A personalized introduction that aligns with your prospects’ pain points will boost open rates. Users will open your email knowing that you’re sharing a solution to one of their problems .
For example, if your potential client is a real estate agent, you can use “Are you in a position to take advantage of this new opportunity? Why not try this app that promotes your real estate offers to thousands of home seekers? ”
Another way to start your sales email is to talk about what belize telegram phone numbers prospect's main competitor is doing and ask them about their next action.
For example: “We noticed that your competitor, Blue Spring, is using an innovative lead collection app. Would you like to make a plan to keep up and remain competitive?”
17 practical tips for creating irresistible sales emails
Not sure where to start when creating your own sales emails? Here are 17 practical tips for creating engaging sales emails that your potential customers will love.
1. Have everything ready
Before you start writing your email, take some time to gather relevant information about your target audience . You need to be prepared to identify users who fit the profile of your buyer personas.
First, check your CRM software to see if the contacts you want to reach are already in your database or if you need to capture them from scratch. Use the data you already have to better understand what interests your recipient and the type of content they interact with the most. Research what they usually read, how they behave on social media, what searches they perform, etc.
2. Use attractive subjects
As we've already said, the subject line of your sales email is the most important part of convincing your prospect to open it. Use the tips mentioned above, but also try to personalize your subject lines by including the recipient's name, company name, or other information to grab their attention.
3. Leave formalities aside
Formal structures are too impersonal. Leave out the corporate language and write as if you were talking to a friend. Keep your message casual, friendly and upbeat. A casual email will probably make your contact feel more comfortable.
A warm tone gives the contact the impression that they can get along with you when you get to the negotiation stage. Leave aside strict and formal structures to be that friend who helps them achieve their goals.
4. Work on the opening sentence
We’ve already talked about the best way to start your emails, it’s a fundamental part of the anatomy of your sales email . Your opening sentence leads the reader to the rest of your email and, possibly, to negotiations. A weak opening can lead to a quick rejection, sending your email to the trash bin. Avoid starting with “Hi, my name is…” Instead, start with something more impactful, specific and personal.
5. Use a simple design
A complicated design in email marketing campaigns can cause your message to get lost. Eye-catching designs are great, but you don't need to use every element available. You need a simple, uncluttered design that highlights the main points of your proposal. You also need to use an interactive, mobile-friendly design, since many people use mobile devices to view their emails on the go.
There are several online tools for creating beautiful, user-centric emails. Use email design tools that make it easy for even the least tech-savvy team members to personalize sales emails.
6. Keep it short and sweet
The body of your sales email should be short and concise. Your potential customer is probably busy and has little time to read you.
Your email should provoke a response, not inundate the reader with information. Keep the body to no more than three paragraphs. Each paragraph can be two to four sentences long. Space out paragraphs for ease of reading and understanding.
If writing concise and compelling copy is beyond you, you can use Benchmark Email’s Smart Content feature . It helps take the pain out of email writing with the help of AI technology.