In other words the things you would generally associate with mental health

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Secondly, you look at 'Personal Associations': what YOU would associate with your keywords. As the site author is a social worker, this person had a different association to the 'normal' user. The social worker came up with things like 'social care', 'theory', 'debate', 'support', etc. Now, mix the two together and create a nice big list of keywords. You do not need to go back to online research at this point as the rest is mainly done using your own brain power.


Put the list of keywords into Microsoft Word (or an online dictionary) and for each one, choose a synonym that is appropriate to your user. By this, I mean that for the keyword 'mental', some synony qatar mobile phone numbers database ms are 'cerebral', 'psychological', etc. As you will be targeting the people wanting to access the service, these search terms would bring up journal articles and medical papers in most cases. These are not 'accessible' (more on this in a minute).


One of the keywords that came up was 'mind' as a synonym for 'mental'. It's a simple four letter word, easy to spell, and it conveys the point, so that is something that would be really good to get into our brand. Above and beyond its easily-memorable nature, it can be spelt by almost everyone. So we have the 'mind' for the brand as a keyword, which relays the general basis of the site: Mental Health.