Companies that are already marketing more intentionally use a very commercial model for those channels and end up

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getting little value from their efforts.


Current strategies are limited to making taiwan phone number library advertisements focused on the product.


The "relational" sales model, cold calling, and other more traditional strategies had been working quite well until a few years ago.


But that's changed. Moving sales prospecting practices to digital media doesn't tend to work very well, simply because the way people behave on those channels leaves little room for this type of approach.


Until now, B2B companies haven't had much need to implement other strategies. The reality is different today.


What most B2B companies need


Given this reality, what should B2B companies in Paraguay prioritize? It can be summarized in three main areas of work.


Define your main marketing assets

Develop a marketing plan with a comprehensive vision of the funnel

An execution based on proven methods as a foundation and testing of important variables


Today I want to share with you a marketing plan structure adapted to our context.


If you work selling to other companies and are looking for a digital marketing plan structure that allows you to cover everything, I recommend this one.


It will guide you to define a strategy well adapted to the current context.


Here we go.


STAGE 1: Initial Analysis & Audit

1. Business objectives

Step 1: Define the ultimate business objective


Let's start from the ground up: what is the ultimate business objective we have in mind?


This is the first thing you should know. What is ultimately expected from marketing?


Identifying how marketing will contribute to the ultimate business objective and agreeing on what exactly we are seeking to achieve is the first step to an effective plan.


My recommendation is to set a target for volume, percentage growth, or both.


Volumes: We want to achieve $50,000 in business in the next 6 months.


Growth rate: We aim to accelerate the business's average sales cycle by 30% over the next 12 months.


You can use this template to ensure your business objective is clear and compelling.