In addition to the unpleasant tension created by queues,

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in traditional guest registration there is no way to get up-to-date information on event participants in real time (how many people have already come to the event and who exactly came). When the registrar scans the QR code of the electronic ticket, in the CRM the transaction with this visitor is immediately transferred to the "came to the event" stage. Thus, in real time, you can apply a filter in the CRM and find out who came to the event, both quantitatively and by name.goodevent04.jpgOur registrars also encountered a funny oversight: the secretary registered the company director, indicating her number and forgot to send him a link to the electronic ticket. Since after registration in Bitrix24 a transaction with a contact is immediately created, we were able to complete the registration by germany email list entering the name of our guest. This oversight did not create a big problem for either the participant or the event organizers.
How to increase conversion from those who registered to those who attended the event
As we have already written, when a guest registers in the system, a deal is created. Depending on the tasks, different stages of this deal are configured:
Registration
Opened the link
Came to the event
Participates online
Didn't come
After a guest registers at the event itself, their deal automatically moves to the “came to the event” stage. Thus, even before the event started, the organizers already knew who exactly was sitting in the hall. 10 minutes after the event started, a marketer in Bitrix24 created a segment of those who registered but did not come to the event and created a mailing list for this segment with an invitation to participate online. Of the 430 people who received the mailing list, 140 followed the sent link to the webinar platform. With this simple action, we sharply increased the conversion rate of event visitors.goodevent05.jpgAt the start of the event, we worked with both those guests who reached the Digital Forum and those who wanted to come but could not.