That Means Any Folder: The Inbox

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Spam, Promotions Tab, Etc. It Counts Any Email That Didn’t Bounce. So, Let’s Say You Send A Campaign To 100,000 Email Addresses. If 5,000 Get Blocked, Another 5,000 Bounce, 10,000 Go To Spam, And 70,000 Land In The Inbox, Your Delivery Rate Is 80% (Not 70%). That’s Because Even The Emails That Landed In Spam Were Technically Delivered. As Long As The Message Didn’t Bounce Or Get Blocked, It Counts Toward The Delivery Rate.

You Should Aim For A Delivery Rate Of 95% Or Higher. For belarus email list Comparison, Users Of Sinch Mailgun Have An Average Delivery Rate Of 97.4%. Inbox Placement Rate A More Precise Way Of Measuring Email Deliverability Is To Monitor Inbox Placement. This Looks At The Percentage Of Messages That Actually Made It To The Main Inbox. So, It Excludes Anything That’s Quarantined To Spam Or Delivered To Other Folders Instead.

In The Mailgun Optimize Graphic Below, This Sender Is Getting An Amazing 97.9% Inbox Placement Rate While Just 0.6% Of Emails Are Going Into Spam. The Rest Are Marked “missed,” Which Is Likely Because Of Invalid Addresses That Bounced Or Failed To Reach The Inbox For Another Reason. Inbox Placement Email Deliverability Metrics Besides Measuring What Happens After Emails Are Sent, You Can Also Predict Inbox Placement, Which Gives You A Better Idea Of Email Deliverability Ahead Of Time.