We asked Dmitry Shchukin , CEO of UIS, to comment on this assessment of the market situation and formulate his own vision of what, why and how fast our market will move forward. There is no doubt about the direction of movement
"If at the start of the virtual PBX market it was based on the cameroon phone numbers idea of quickly, simply and cheaply providing telephones to company offices, now completely different drivers are starting to push it forward. Virtual telephony is being transformed into a service for managing customer relationships. It is in this, and not in the classic opportunity to quickly and profitably organize corporate communications, that its key value will be.
The more civilized our market becomes and the higher the competition, the more important it is to have such a tool. Companies are starting
value clients and communications with them, and a virtual PBX provides endless opportunities for managing this process.
This trend is clearly manifested, in fact, in the ultimate requirement of our clients to provide ready-made integration with popular CRM systems or to provide them with a developed API tool for integration with the telephony of their home-grown IT systems.
And it seems that the market is now only at the beginning of a path of great and long-term growth. The result of this path in five to ten years will be that the entire segment of traditional telecom (landline telephone services) will end up in the clouds."
R