Infographics: simple about the complex

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Infographics are an integral part of communication design. Infographics are a way of conveying information using a graphic drawing. In recent years, they have become frequently used because they easily convey the main idea, the dynamics of indicators, can demonstrate spatial-temporal connections, main trends and are simply better remembered. Infographics are indispensable when it is difficult to explain in text, words briefly and accessibly.

What types of infographics are there?
These are unusual tables, graphs, charts, diagrams and other more non-standard ways of visualization.

Types of infographics:
statistical;
chronological;
geographic;
comparative.
structural;
hierarchical;
interactive;
process infographics;
infographic text formatting;
image based infographics.
The best infographics are those when all the elements fit andorra email list 24290 contact leads ogether harmoniously, convey a certain idea, and depict a process. If these features are ignored, the consumer will not understand anything.

What types of infographics are there?

Main functions:
convey information to the reader;
attract a new audience;
to revive the interest of old consumers;
gain popularity;
increase profits.
Areas of use
Infographics have simplified the perception of information so much that they have begun to be used almost everywhere:

Marketing/advertising . Increases brand awareness, increases consumer interest.
Mass media . To illustrate complex information, figures, facts.
Education : Makes educational material more memorable and accessible to students.
Instructions, recipes . Step-by-step instructions in the form of infographics help a person better understand what to do after what.
Non-profit organizations . Depicts social issues, raises public awareness.
This information visualization tool is also used by government agencies to release statistics and census data, and to announce new restrictions.

Infographic Design: Basic Rules
The simpler, the better. Forget about complex tables, diagrams, graphs, they are as poorly perceived as solid text.
Control the reader's attention with contrasting colors.
Highlight the main points, the theses that are worth paying attention to. This can be done using color, shape, size, 3D effect, sharpness and other design techniques.
Use full-length images. Some diagrams are best explained using photographs. They will add more realism to the infographic.
Don't ignore the entertainment format. Funny memes and pictures are often used by serious publications and companies. The most important thing is that the humor is appropriate.
Explain. If a diagram, pictogram or graph is difficult to understand, use text and numbers to briefly explain the main concepts.
Infographic Design: Basic Rules

Where to order infographics?
Creating infographics is a rather complex and painstaking task, not every designer is ready to take on such a task, because you need not just a beautiful picture, but also an understanding of the essence of the depicted process. The Fractus team of specialists is ready to take on the development of infographics of any complexity (from simple graphic drawings to animated elements or even video graphics). We will study in detail the features of your business, project, so that the infographics are 100% interesting to the target audience. In our work, we use the latest trends in design, content marketing . You receive a ready-made layout for printing or posting on the Internet.

Custom infographics from Fractus is the best solution that will make your project simple and understandable for the audience and impress potential clients.

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