The Benefits of Bulk SMS Marketing and Why You Should Use It

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SMS marketing is the fastest way to reach your target audience. The statistics on SMS marketing information delivery may surprise you. Why has bulk SMS marketing become so popular? SMS messages have a 96% open rate, which is four times more effective than email marketing and even more effective than any other marketing channel.

Bulk SMS marketing is the process of sending text messages in large quantities. It is a quick and easy way to send thousands of messages at once. Bulk SMS is not only used for marketing purposes, it is also very useful for businesses in other ways. You can use Bulk sms to:

● Advertising
● Updates, news and alerts
● Recruitment
● Real estate
● Schools
● Healthcare settings ( appointment reminders , medication reminders)
● Travel industry

And many other types of businesses

What are the 6 main advantages of sending bulk SMS?
The benefits of bulk SMS marketing are so numerous that it was difficult to narrow url=https://phonelist.io/argentina-number-database]argentina telemarketing data[/url] them down to 6, but if you are considering investing in SMS, it is good to highlight the main benefits:

1. Cost efficiency
Bulk SMS marketing is unbeatable in terms of price, you will not be able to get a better ROI. It is also easy to implement, saving you administrative time and operational costs. Using automated two-way SMS will also reduce the number of phone calls and emails from your engagers. Traditional marketing methods can be expensive to create and their usage is declining. Competitors need to find more cost-effective, efficient and environmentally friendly ways to reach consumers. Bulk SMS allows you to reach a huge number of people with a single click. There is no need for visuals, drawings or long content, just a very simple, clear and concise SMS marketing campaign.

Bulk SMS can also reduce your carbon footprint by removing the need for physical marketing, such as flyers, posters and direct mail.

2. Engagement rate
On average, over 96% of SMS marketing messages are opened and read within 3 minutes, and the response rate is 32%. We can give you more details: about half of consumers will respond to a text message within three minutes. For comparison, the open rate for email marketing campaigns is only 20%. This makes SMS messages almost 4 times more successful than email.

When you launch a new bulk SMS marketing campaign, you’re likely to attract a whole host of new inquiries and leads. You may already be struggling to handle current sales inquiries. Your customers need you to respond to them as quickly as possible in order to keep them interested and engaged with your business. You may think you’re converting your incoming inquiries at a reasonable rate, but if you’re not fast enough, you’ll show customers that you’re not up to the task, which could cost you sales. Perhaps most worryingly, when you lose customers in this way, it’s unlikely that you’ll be able to win them back. They’ll have given you what they consider to be enough time to respond, and then they’ll move on.

3. Personalized messages
Customers are much more likely to engage with you when you address them personally, which helps break down communication barriers. This is easy to do with SMS marketing, but you may be wondering if it’s possible with bulk SMS and automated SMS. Well, it’s just as easy to implement with bulk products. You can personalize the messages you send to your subscribers in two different ways:

SMS messages may contain the recipient's name, details of their request, and relevant dates and times for the interaction.
You can divide your subscribers into groups based on their demographics and interests to ensure they only receive marketing messages that are specifically targeted to them, and not just any.
4. Less disruption from competition
If you want to hide a tree, plant it in a forest. Consumers can be so saturated with ads that it’s hard for businesses to stand out or get noticed. Email marketing poses a particular challenge, as the average person can receive up to 100 emails per day, and we know that 40-60% of those are deleted without even being opened. By investing in bulk SMS marketing campaigns, you reach individual recipients directly on their mobile phones. People generally like to interact with their phones: every 4 minutes, they receive messages one-on-one. This way, your SMS messages won’t get lost in a mass of ads.

By dividing your target market into subgroups, you can ensure that your advertising is specifically aimed at the intended recipient. This way, your subscribers won’t feel overwhelmed with unnecessary information. You’ll feel less spammy and intrusive.

5. Ease of use
We know it can be daunting to learn a new skill. We worry about how it will fit into what we already do. You may have heard about the many benefits of SMS marketing for businesses, but you’re holding back for fear of complicating your marketing strategies. Will your staff need hours of training? Will your tech equipment be up to par? Don’t worry, we’ve got you covered:

Ease of Use – We want you to choose us, so it’s in our best interest to make it as easy as possible for you. You’ll be amazed at how easy it is. It’ll be up and running in no time.
● It fits your business – You don’t have to worry about it not fitting into your current plans. When you see the response rates your tracking system is getting, you’ll wonder how you ever did without it. SMS marketing complements other marketing channels and can be part of a larger campaign.
● No Programming Required – At SMS Send, we integrate SMS functionality into your software using your preferred programming language and our powerful API . You’ll have instant access to everything you need to start integrating SMS functionality into your software.
● Unlimited Support – We offer FREE, unlimited technical support to help you quickly and effectively integrate text messaging into your application. Our technical support is available by phone, email or through our online development center. Our Lyon-based support team, as well as our
comprehensive resource pages, accessible HERE , are available to help you every step of the way. In addition to our support team, if needed, you can benefit from access to one of our experienced account managers to help you create and improve your SMS campaigns.

6. Fewer obstacles
Unlike emails and voice marketing calls, SMS messages are not rejected or blocked by spam filters. All subscribers are opt-in members of your customer base. This ensures that messages reach the right recipients. It is important to choose the right time and not to send too much content at once. Prioritize your most important content to avoid your subscribers unsubscribing.

Why use an SMS sending service?
Bulk SMS messaging is exponentially superior to other marketing strategies. SMS feedback indicates that recipients prefer it over any other method of communication they are likely to receive from you. Statistics show that 77% of consumers are willing to receive coupons or be notified of offers and sales. 66% even said they have redeemed a special offer via SMS within 7 days of receiving it! Perhaps this is why 64% of consumers believe that businesses should contact them more often through SMS campaigns.

Considering the number of consumers who now prefer SMS marketing contacts, it is necessary for businesses to be able to send bulk promotions to a large number of subscribers. Bulk SMS messages can facilitate this task without any hassle in any country and on any network. Here is why your business needs a bulk SMS marketing service:

Unparalleled return on investment
If you’re currently using traditional marketing methods, you may not be getting the same ROI as you used to. Why? Times are changing and so are the people who engage with you. Marketing methods that once worked are now getting lost in the fog of new technology and consumers are pushing businesses to adopt more cutting-edge techniques that fit into their lifestyles. If it’s not available in the palm of your hand, does it really exist? Overall, SMS marketing message spend has increased by 28,015% over the last decade.

Time efficiency
When you implement a bulk SMS marketing strategy, you will save a lot of money compared to other methods. The most important differences you will see are:

Content creation: 160 characters maximum.
Reception rate: instantaneous
Open rate: 96%
Response level: minutes
Converting inbound SMS inquiries is also a faster and less technical process than it seems. It will improve the way you deal with your consumers. Inbound inquiries are requests from your customers and prospects who want to get more information about your products or services. When you use bulk SMS messaging, you will be surprised by its success and therefore you need to be able to manage the inquiries it generates. Automated SMS can use keywords to return an instant response and start a two-way conversation with subscribers. With this tool, you can send links to short forms to continue the interaction.