Christmas is just around the corner, and 2023 is slowly drawing to a close. With the new year in mind, I've shared some thoughts on B2B website trends and compiled a short reading list for you. Perhaps you're planning a website relaunch for next year or want to get started with online or inbound marketing? Then you'll find all the 2024 website trends for your B2B website and your marketing strategy here. These tips will make your website shine in 2024:
Content strategy
Always important and not just a trend for the coming year: content! Customers are placing brazil phone number data increasing value on relevant and valuable content. They want to experience added value and not click through meaningless blabber. That's why content marketing is the be-all and end-all of a good website strategy. I've selected a few articles from last year for you:
Compelling Storytelling on Your Profile Page: How to best address your buyer persona and capture their attention with effective storytelling. And this doesn't just apply to your profile page!
Content vs. Inbound: Aren't they essentially the same thing? We explain the differences in this article.
Infographics for brochures. It sounds analogous at first, but infographics are just as important for website content! With plenty of examples!
design
The best online marketing strategy is useless if the website flashes like crazy and one pop-up window after another appears. Okay, that's a bit of an exaggeration, but you know what I mean. Your website should be tailored to your target audience or buyer persona and designed to be appealing. That's why I highly recommend this article on inbound marketing and design.
Inbound Marketing and Design – Analysis isn't everything! A short ode to design in everyday business life.
The trends for modern web design This article contains some basics, but also many trends for next year.