You need to find out where your target audience actively spends time and use it to your advantage.
The most popular social media channels you can be present on are:
LinkedIn – this is where most of the industry experts are concentrated, along with other B2B companies; More than 44% of marketers get qualified leads here , so this is a great option to build strong relationships; For example, real estate agents use Linkedin to connect and share knowledge with other local and international brokers.
Facebook: You can post many types of content on this channel such as posts, images, videos, events, product updates and more and attract potential customers with relevant material.
Twitter: Relevant messages and also to track brand mentions and other statistics;
Instagram: You can use visuals to showcase your business this way and connect with leads using stories, eye-catching images, promotions, and so on;
You can also use Instagram for influencer marketing and improve your lead generation by collaborating with special people.
For this collaboration to work organically, it’s important to find an influencer whose personal loan officer email list story aligns with your brand message. Depending on your budget, you can hire macro, micro, or nano influencers to help you achieve your goals.
Additionally, it is better to choose an influencer with a smaller follower base as they have managed to create more authentic relationships with their followers, which inspires trust and therefore increases engagement.
This way, potential customers can connect with your brand more easily.