First, make sure your email design is responsive and adapts to different screen sizes. Use a single-column layout, keep your font size at a readable level, and avoid using too many images or large files that can slow down loading times.
Also, make sure any clickable elements, such as buttons or links, are large enough to be easily tapped on a mobile device.
Testing your emails on both desktop and mobile before sending can help ensure they look good and are easy to read on different devices.
Automate, automate, automate
Email automation is one of the greatest tools in your email marketing strategy arsenal.
Some of the email automation tools are a marketer's best friend . They allow you to set up welcome emails, triggered emails, follow-up emails, win-back emails , and even drip campaigns, ensuring that your emails always reach your subscribers at the right time.
82% of marketers use automation to create triggered emails as a culprit in 8x more opens and higher crypto email list revenue than typical mass emails.
On average, 81% of companies use marketing automation.
Automation is like having a personal assistant take care of your email marketing while you sip margaritas on the beach (figuratively, of course).
Setting up action-based emails is a smart move. When your subscribers take a specific action (like abandoning their wagon or downloading your ebook), you can send them a timely and personalized email .
Deliver the right point in their inbox at the right time
When it comes to email marketing, timing really is everything. Knowing when to send your emails can make all the difference in whether they get opened and read or not.