Create WhatsApp newsletter

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A WhatsApp newsletter can share special offers, exclusive discounts, new product launches, or updates on new blog posts. The only difference from an email newsletter is the delivery channel. Subscribers can sign up for WhatsApp newsletters via QR codes or CTAs, via the website, or through email campaigns. You can, for example, offer a discount as an incentive for subscribers. After signing up, the chat automatically opens in WhatsApp with a pre-written message, and an internal opt-in workflow is triggered after sending.

7-figure D2C brand from the DACH region with WhatsApp results for Black Week 2023
7-figure D2C brand from the DACH region with WhatsApp results for Black Week 2023
WhatsApp newsletters are an easy way to reach new and existing customers. Customers become loyal fans when they feel valued. WhatsApp also allows you to keep customers up to date with order updates. By connecting directly with individual customers, it's worthwhile to target them with tailored offers.

You can build a customer relationship as soon as a potential customer senegal phone number data shows interest in your products. WhatsApp offers an easy way to quickly contact your company with questions, problems, or suggestions. Double opt-in ensures your WhatsApp marketing is GDPR compliant and theoretically allows you to reach millions of users, as the majority of people in Germany use WhatsApp.

Advantages of marketing via WhatsApp
WhatsApp marketing offers many advantages for businesses of all sizes. You actively reach your customers where they already spend a lot of time. Since WhatsApp's Business app is free, it's particularly suitable for smaller businesses to reach customers with newsletters. However, advanced marketing options such as push notifications or drip campaigns are only available via the paid API.

Open rates on WhatsApp are generally higher than on email campaigns, where newsletters often end up in the spam folder. Higher open rates provide a better opportunity to reach your target audience.

RPR: Minimum turnover per recipient (€2.00-€2.50)
ROCS: Minimum return on campaign expenditures (8,000%-10,000%)
CTR: Minimum click-through rate (15%-20%)
Minimum open rate (85%-95%)
Standard-Opt-out-Rate (0,3%-0,6%)
WhatsApp is one of the most personal channels for connecting with your customers. Communicate on an equal level and avoid excessive advertising, which is more likely to discourage than encourage. Adhere to WhatsApp's guidelines regarding formatting, links, and content to ensure your messages are truly received and read by your end customers.