Starting from scratch, how to use personal IP

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n today's society, personal IP and self-media have become the key to building influence . With the popularization and development of the Internet, more and more people are beginning to pay attention to personal brands and influence , and personal IP and self-media are important ways to achieve this goal. This article will start from the concepts of personal IP and self-media and explore how to build influence through these two aspects .

First of all, we need to clarify what personal IP and self-media japan whatsapp lead are. Personal IP, or personal intellectual property, refers to the unique value and influence of an individual in a certain field. Self-media refers to the media form in which individuals or teams independently create, publish, and disseminate information through the Internet platform. Simply put, personal IP is a person's fame and influence in a certain field , and self-media is a tool to achieve this influence .Determine your positioning and target audience
To establish personal IP in a certain field, you must first clarify your own positioning. This means finding the field you are good at and your unique value in this field. For example, Luo Zhenyu, the founder of Luoji Siwei, has become a leader in the field of paid knowledge with his knowledge reserves and unique way of expression. At the same time, you must also clarify your target audience and understand their needs and preferences in order to better provide them with valuable content.