Email marketing and creating a newsletter with valuable content have become fundamental tools for building customer loyalty. Building loyalty has always been one of the constant challenges of any digital marketing strategy.
The importance of customer loyalty is due to the c level executive list fact that it allows the company to save costs, since investing in acquiring new customers is more costly than maintaining existing ones.
Likewise, loyal customers generate more revenue than a customer who makes a sporadic purchase. They almost become part of your sales team because they are always recommending your products/services and help you strengthen your brand image.
The newsletter is a perfect ally for building loyalty because it's direct and appeals to the recipient's needs. If you want to know how to strengthen loyalty with a newsletter, we invite you to discover and implement the following steps.