In 2023, marketers will be faced with even more new or changed laws and regulations. But what important developments should we take into account?
Changes in legislation and regulations have reshaped marketing in recent years. Think of the introduction of the GDPR or the change in the Telecommunications Act from opt-out to opt-in. Last year, marketing worldwide was faced with a number of important changes in regulations. Think for example of the announcement of the new Data Privacy Framework (DPF) that is to regulate the exchange of data between the EU and the US. Or the Digital Services Act and Digital Markets Act, which impose more rules on large online platforms around advertising.
Better enforcement
Let's start with enforcement, because that lista de emails is not always going smoothly. In the Netherlands, the Dutch Data Protection Authority (AP) is, according to some, too passive and does not handle complaints properly . But the Netherlands is not the only country where the supervisory authority is failing. Throughout Europe, supervisory authorities are still failing to properly enforce the GDPR, according to Max Schrems of the privacy organization noyb.
Clarification from the EDPB
For example, Schrems states that the lenient Irish supervisory authority takes a very long time to settle cases and uses a 'business-friendly' interpretation of the GDPR. Schrems certainly has a point here, but as mentioned earlier, the same Irish supervisory authority did impose a fine on Meta. This happened under pressure from the European Data Protection Board (EDPB), an umbrella organization of European privacy supervisors. The clarification from the EDPB will hopefully lead to more effective enforcement. In order to improve enforcement, the European Commission has announced that a new law will be introduced this summer that should ensure that Member States can better enforce compliance with the GDPR .