2013 was the year of the definitive boom of Social TV in Spain : if in September 2012, only about 600,000 Twitter users commented on a TV program during its broadcast, in August 2013 the figure had already risen to 1.5 million users, according to the report "A year of social television in Spain" by Tuitele .
Overall, an estimated 3.9 million unique Twitter users have commented on a TV show during its broadcast in the last year, and 32% of all Twitter comments in Spain during prime time are about TV shows. On December 18, a new milestone was reached : the finale of "The Voice" achieved the record for comments in the history of Social TV in Spain , with more than 752,000 comments, a total of 234,689 people commenting, and a Twitter reach of more than 716 million potential impacts.
The superimposition of the show's hashtag on the screen during its broadcast has become commonplace, and the fight over the audience measurement system has begun . For example, the criticism regarding the reliability and usefulness that Nielsen Twitter TV Ratings , launched with great fanfare in the United States in October of this year as a result of an agreement between Nielsen and Twitter itself, has quickly garnered.
Audiences aside, the pairing of Twitter and television is already a reality whose potential is likely yet to be explored . But how can both media be integrated to provide the best viewer experience? Twitter has published "Guidelines for the Use of Tweets in Radio and buy bulk sms service Television Broadcasts" that lay the groundwork for the use of Twitter content and branding in these media.
Here are some guidelines for using Twitter during broadcasts:
Include the Twitter bird right next to the tweets during the time they appear in the broadcast, along with the name and Twitter handle of each tweet.
Use the entire tweet text, without editing or revising it . The only exception might be removing the hyperlink, which adds nothing to the TV show.
Readability is improved by displaying the name and @username in some style differentiation from the tweet text (bold, color, size, or other convention), followed by the full tweet text on a separate line.
Use some form of animation when displaying tweets , such as fading text. However, Twitter advises against using scrolling text or any other method that displays only part of a message.
Include user avatars whenever possible , either to the left of the text or creatively at your own discretion.