SEO is ultimately a popularity contest.
To rank higher than your competitors, you need to have more and better backlinks than them. It's really that simple.
Think of it this way:
A backlink is a "voice of trust" that tells search engines that the linked page is valuable.
So, generally speaking, if one page has more "votes" than another page, it will rank higher than that gambling database indonesia page in search results .
(Of course, some other factors come into play. But for simplicity's sake, let's leave it at that for now.)
What this means for you is that if your website isn't ranking on Google (but it is optimized for your target keyword), then you most likely don't have enough backlinks pointing to it.
But first the most important thing:
Remember how I mentioned earlier that every backlink is like a "voice of trust" for your website?
Normally, when you vote on something (like in an election), each vote has the same weight.
This is not the case when it comes to backlinks.
Ergo, you need more backlinks
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