Did you know that Pinterest offers many possibilities to improve the performance of your webshop? Besides Facebook and Instagram, Pinterest is one of the important go-to platforms for e-commerce marketers. The fact that Pinterest has been around for a long time (since 2010) and is used by a relatively specific target group, makes it a particularly interesting platform.
It wasn’t until five years after Pinterest was founded that it became possible to place sales ads . Their ad product was only available in English-speaking countries until late 2018, and then in Europe shortly after. France was the first non-English speaking country to roll out, followed by
Facebook and Google Ads are currently the most popular sales channels, which makes them more b2b email list competitive and expensive than Pinterest. Therefore, it has become more challenging for companies to get a good return on their advertising spend. Pinterest Ads offers great opportunities to get ahead of your competition .
In this article I would like to explain more about the following topics:
Pinterest for eCommerce
Pinterest's Target Audience
Pinterest Ads
The Pros and Cons of Pinterest Ads
Pinterest Shopping Ads
Getting Started with Pinterest Shopping Ads
Dynamic retargeting
Pinterest for eCommerce
As you may already know, Pinterest is a great fit for ecommerce businesses of all sizes. The company’s mission is clear: