Sales and conversion have always been the Achilles heel of social media. Until 2020. Now that physical customer visits are hardly taking place anymore, socials are back in the picture as a promising sales channel. For example, after the introduction of the GDPR, commercial newsletters may only be sent to addresses that have opted in and the distribution of gifts and bonuses is under a magnifying glass from a compliance perspective. Cold calling is also definitely not popular among prospects, an opt-in for telemarketing is in the making. Time to get serious about social selling.
The opportunities for social selling are there. Yet sales professionals do not always take the step phone number library towards social selling easily. What do I get out of it? How much time does it take? And who is interested in my holiday snaps? These are questions that show that cold feet still exist. Totally unnecessary, because social selling is essentially not that different from a standard sales conversation, of which we all conduct thousands every year.
Just think about it: for such a physical sales conversation you put on a suit, you comb your hair and polish your car. Everything for the perfect first impression. Translated to the digital environment, that suit or polished car is a current and sales-oriented social media profile. (And on LinkedIn at least an All-Star profile.)
social selling, Linkedin all-star push notification