Conversely, Instagram ( and now Facebook in the US ) Reels and YouTube Shorts are suspiciously similar to the TikTok concept. They all play into the short form video trend. You see the same thing happening in the field of live audio. Clubhouse quickly gained ground , with Twitter Spaces, Facebook Live Audio Rooms and Spotify Greenroom quickly entering the competition.
Social shopping
For those who have their own webshop or product, social media have also become increasingly interesting. Within various social media platforms, you can no longer ignore social (live) shopping. Think of Pinterest Shop the Look, Facebook Shopping and the prominent place that Instagram Shopping occupies in the app. TikTok does not want to be left behind and recently announced an in-app shop tab , in collaboration with Shopify. Users are redirected via TikTok to products in the Shopify webshop.
Shopping on social media without having to leave the app will soon be booming, according to special lead Milou Grunder. And AR can also play a major role in this. It can't hurt to delve into the possibilities of social commerce and prepare yourself to start with it .
In a row:
Social media the most important channel for marketers [HubSpot research]
TikTok & Pinterest (!) biggest surprises in 2021 social media research
The social media trends for 2021: we take back the power
Twitter is discontinuing Stories feature Fleets
Clubhouse: the new audio hype in social media land
This is how Twitter, Spotify and Facebook compete with Clubhouse
Selling via social media: what can you already set up & what features are coming?
Social Commerce: 5 Reasons to Start Today