Easier lead scoring

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To sell your products or services, you need leads. Act! Marketing Automation has an asset dashboard and landing page builder that help you capture new leads, which are then automatically stored in your CRM along with other data such as email address, location, lead source, product interests, etc. With these detailed insights, you can create tailored campaigns for your leads and japan business mailing list group or segment them in your CRM based on specific criteria.

You can capture as many details about your leads as you want using the forms you create with the landing page builder. You can also configure follow-up actions to be performed after a form is filled out. For example, the lead can be added to a specific group in your CRM or automatically receive a follow-up email that is part of a welcome package or contains more information about individual product lines or your pricing. You can see at a glance who filled out the form and how each question was answered, and you can even export the data for later.

You may also want to offer snippets of assets such as white papers or product videos to interested people to add them to your CRM database as leads. To do this, simply configure a popup that appears on a certain page or after a certain time. The lead must provide their contact details to continue viewing the asset. This is a quick and easy way to generate leads while providing your target audience with high-quality and helpful content that is relevant to your business and builds trust in your brand.

lead capture form

Improving SEO and interaction through website tracking
Insights into your website visits can give you insight into what your leads are most interested in. Act! Marketing Automation's website tracking tool gives you insight into the most visited pages on your website, the average time prospects spend on each page, traffic sources, attribution, and more. If someone allows cookies, you also get insight into the web pages they visit. This data is then displayed in the lead's detailed profile in Act!.