Some Google ranking factors you should know

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SEO is a long-term investment. It keeps evolving every day. Sometimes, it can be quite difficult to keep up with the latest trends over time. But, if you want your site to gain traffic, you need to be updated with the latest Google ranking factors in 2020. Top SEO Companies In India Learn the tactics to maintain top ranking on Google with their proven strategies.

Ranking on Google means optimizing your website with the help of the right keywords to ensure that it appears in the right way. To learn how to rank higher on Google, you need to take into account a huge list of things. Also, search engines won’t explain to you everything you need to, like how their algorithms work and all that. If everyone knew exactly, then search engines would have a hard time figuring out which website is actually relevant to the user’s query and which ones are just optimized to be overlooked as such. On the other hand, many of Google’s ranking factors in 2020 have been discovered through SEO testing and experiments.

Why is SEO important?
Many brands and businesses know that they need SEO for their digital properties and the company list in cambodia benefits they will get from that SEO work being implemented on their behalf. SEO is important for all businesses, whether big or small. It is a process that helps you rank well on Google pages.

Furthermore, the goal of any experienced SEO is to establish a solid foundation for a beautiful website with a clean and effective user experience that is easily discoverable in searches thanks to the trust and credibility of the brand and its digital properties. There are many elements that go into establishing authority with regards to search engines like Google.

So, take a look at the SEO factors that are known to influence your site's ranking and how you can measure your ranking potential.

1. Domain Authority
Google has been denying that domain age has no impact on the ranking factor. There is no difference between domains that are one year old or 2 years old. Having keywords in the domain name is not something that will make you rank well. The more authority your site has, the stronger each page of your site will rank on its own and the stronger your internal linking will be.


Domain Authority Analysis
Also, domain age considers many factors that give your site an overall authority score. Domain registration with a fairly long time period looks legitimate to Google. Domains that contain keywords are easy to rank. Every web page that you have tried to rank on your website will be affected by the domain attached to it. The best SEO company in India helps you get the best results.

2. Content
It is said that when creating content for a website, there should be a keyword in the title tag. The tag plays an important role in optimizing the page. Therefore, the description tag was previously used for ranking purposes, but now it is not a ranking factor. It is important for SEO and can affect the click-through rate. The H1 tag is called the second title tag as it contains short phrases that describe what the page is about.

If we talk about the title tag, which is most important in SEO and also helps in ranking well. It is used to increase Google ranking. But the truth is that Google prevents the use of description tag in the search algorithm since 2009. Well, there is no clear information on using keywords in H tags that results in a boost in ranking. Also, Google has been using large snippets in SERPs. Using the best H1 heading is the most important part of your content. So, place your keyword in the H1 tag, which is a good idea.

3. Website code and structure .
Internal links are very helpful in indexing and crawling the website content. It also helps in search engine differentiation between important pages and their anchor text. This is a strong signal. Also, the page belonging to a specific category gets a good ranking. It is important to have a user-friendly website design to attract more visitors.

As we all know, internal links help in moving from one page to another easily. It carries the weight from one page to another and thus, the web pages appear prominent in the eyes of Google. Therefore, it is important to make sure that there are no broken links on your website. Always check the ‘Page Layout’ algorithm and follow it as user-friendly layout favors the website. Also, a hierarchical architecture includes categories that help Google understand the content of the pages and the structure of the site. The Best SEO Companies in India will help you achieve this.