Hook Rate = 3-second video views/impressions
Hold Rate , on the other hand, indicates the exact % of users who watched the content until the end. In this way, you will not only understand if your hook worked, but you will danish mobile numbers also have the certainty that your content interests the public.
Hold Rate : Continuous playback (ThruPlay) / 3-second video views
Digital Marketing KPIs
KPI Monitoring Tools
You have almost read the entire article KPI: what they are and how to select the right ones but before getting to the conclusions, we would like to list some useful tools for monitoring the KPIs you have selected.
Google Analytics (allows you to monitor the basic numbers of a project, specifically: sessions and unique visits, time spent on the site, number of pages visited and bounce rate)
SEMrush (provides detailed information on the positioning of the brand on search engines. A fundamental data for optimizing the SEO strategy)
Not Just Analytics (a simple and immediate resource that allows you to check the progress of your Instagram profile.