Shopify store example for one product

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But when you finally decide to buy, you can't find the CTA button. This is probably because you need to scroll all the way to the bottom of the page.

Who wants to miss such a golden opportunity to close the deal when your visitor already has their credit card ready?

It's important to activate the CTA button at the right time . If the buy button isn't there when the visitor wants to buy, you risk losing sales.

Keep your CTAs clear, direct, and goal-oriented. In most cases, simply saying “Add to Cart” or “Buy Now” is enough .

And using multiple buttons intensively isn’t the perfect solution either. Include only one CTA button on each page to avoid distractions and make sure you’re directing viewers to take one specific action at a time.

Learn more: 14 Effective Tips for przykładowy niemiecki numer telefonu Creating Call-to-Action Buttons That Convert

Hopps opts for a CTA button that never goes out of style

Less is more: Why should you consider selling just one product?
Now that you have a better idea of ​​what successful single-product stores look like and how to create a single-product Shopify store that converts.

Still, if you need a little more motivation to get started, check out these advantages of selling just one product:

Less workload – Instead of having 11 great products, you only have to focus on one. That means less work and time investment.
Optimized marketing budget – 100% of your marketing budget will be allocated to a single product instead of a wide range of products. You will not have any more pressure when it comes to allocating your budget.
Hire a small team: Single-product stores don't require much maintenance, so you only need a handful of people to do marketing, manage your website, and keep track of your production line.