Blog: the first piece of your Content Marketing

[mouakter13]

To do this, before writing this type of content, it is advisable to ask yourself a series of questions about demographic aspects and attitudes of your target audience that will help you understand what type of audience you are dealing with and will give you clues about how you should approach your post with the idea of ​​personalizing your content . What would your position be within a company? What responsibilities do you face on a daily basis ? Or what information would you need to make decisions? These italy business mailing list could be some of these questions, always with the aim of investigating the most personal aspects of those you are addressing.

If you want to find out more about this Personalized Content Marketing, here you can read the full content of this study, which includes a possible set of questions to ask before developing our digital content strategy .
You've read it ad nauseum over the last few years: in the kingdom of Google, content is king, so any marketing strategy that takes the web into account as an important communication channel - and which one doesn't these days? - must pay special attention to content production. And that, almost without exception, will mean rolling up your sleeves and putting your hands to the keyboard to write a blog.


table of Contents
What is a blog?
Requirements for a good blog
The role of the blog in a Content Marketing strategy
The role of the blog in an Inbound Marketing strategy


But first, we need to be clear about a number of concepts, as it is not enough to write for the sake of writing, but rather we need to make the blog a reliable communication tool , with information that is interesting and relevant to the reader.

What is a blog?
According to the RAE, a blog is a website that includes, as a personal diary of its author or authors, content of interest, updated frequently and often commented on by readers. And perhaps when the blog was born it was something like a logbook but, in our humble opinion, the RAE definition has become somewhat obsolete.