Instagram Stories is a feature that allows users to post photos and videos that disappear after 24 hours. This allows B2B companies to use the feature to tell more complex and engaging stories than a series of individual photos or videos.
After all, posting relevant content is good, but your business shouldn't overwhelm your audience.
With Instagram Stories, you can post as many photos or videos as you want, but without overloading your main feed. The feature can be used to:
Tutorials,
Behind the scenes videos,
Event coverage,
Advertisements.
Instagram TV (IGTV)
Instagram TV (IGTV) is already a resource for sharing and viewing bahamas mobile database videos exclusively. The format is similar to Instagram Stories.
However, IGTV users can upload long-form content – up to an hour long. Plus, videos don’t disappear after 24 hours.
Within a B2B strategy for Instagram, IGTV is a great platform for:
More complex tutorials,
Interviews with company experts or guests,
Guided tours of the company headquarters.
Reels
This feature was offered as a way to compete with its competitor TikTok. After all, its format is very similar to the content generated on the other platform.
Reels offers the option to create and share videos of up to 15 seconds, which are visible in Stories and on the social network's Explore tab.
As with any resource that uses video, the big advantage is creating content in a practical way that can be shared on other networks.
Features available on Instagram
Nowadays, more and more users and companies are joining the social network. This means that more changes are being implemented on Instagram.
Today, 70% of user-uploaded content is suppressed by Instagram's algorithm. So, just like on Facebook, photos and videos are sorted according to what Instagram thinks is most relevant to the user.
But the rise of Instagram Business accounts offers excellent opportunities for your B2B company to engage your audience.
Plus, it’s now easier than ever to get real ROI from your B2B Instagram strategy. Here are some of the latest and most useful resources.