What is a negative keyword list for?

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In addition to researching the positive keywords you want to run your ads on, you should also do thorough research on the negative keywords that you absolutely do not want your ad to appear on. However, this is where many advertisers fail. They spend a lot of time researching the keywords they want to run their ads on, but spend very little time researching the negative keywords. However, if your ad is showing on words you don’t want because they don’t convert or are unrelated to your product, you are wasting money on those clicks .

PPC advertising

Syntactic versus semantic search
Syntactic search focuses on the order of malta phone number data words in search phrases or close variations of specific words in these phrases.

For example, the search term "sports shoes for sale" will only trigger an ad if all three words are included in the phrase. There are two types of match that trigger syntactic search, phrase match and modified broad match.

Phrase match keywords are enclosed in quotation marks, such as "sports shoes for sale." The words in the search query should be in this order for your ad to trigger. The search query can also include other words before and after it. Ads won't show if the word is added in the middle of the phrase.

Modified broad match keywords trigger ads only when the search contains words that are preceded by a plus sign, such as + sale + sports + shoes. The words in the search query can be in any order. In Google Ads, phrase and modified broad match keywords are used in syntactic searches.