This white paper presents all the information that prospects

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However, Cisco managed to balance the text-heavy sections with infographics and other types of visuals in order to ease reading and understanding.

Using visuals to make white papers more accessible is helpful to build trust and credibility.

It demonstrates that your company is trying to present content that even decision-makers outside a specific department can understand, empowering them to actively take part in the decision to acquire your solution.

3. Google Cloud Security and Compliance White Paper: How Google Protects Your Data
Google Cloud Security and Compliance Whitepaper: How Google Protects south korea cell phone number list your Data is a white paper in which Google explains how the G Suite products protect and utilize the data provided by users.

The document has the structure we’ve mentioned: an abstract that shows to which products the guide refers to, a table of contents, an introduction, a body text, and a conclusion.
who are already in a more advanced stage of the customer’s journey may be interested in, which can influence their purchase decision-making process.

Even though this specific white paper is text-heavy, the visuals and quotations make it more appealing to readers.

Disposing of text with different sizes and colors facilitates the reading process, creating a hierarchy to indicate what is more important.

Google broke the white paper into different types of content, which is another interesting feature that shows how white papers are useful in a digital content marketing strategy.

4. A Practical Approach to Emerging Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VR
A Practical Approach to Emerging Tech for SMBs explains the concepts of Artificial Intelligence, Blockchain, and Cryptocurrency, Internet of Things, Augmented Reality, and Virtual Reality, showing how they affect consumers, what is the priority for small businesses, and which businesses will be first affected.

We choose this white paper as an example to show you another publishing format. HubSpot turned its white paper into a web version, so it is presented as a blog post.

The text is illustrated with visuals, and the reader can easily move to different sections by clicking on the table of contents.