3 Examples of Going From Ideation to Interactive and Visual Content

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for new content, it can be easy to focus on the “before.”

If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

How can you compact volumes of information into a dynamic content piece that your audience will find both valuable and engaging? Or, how can you create a new piece that will transform aspects of your existing content that aren’t quite the right fit or format for your consumer?

We love a good makeover story (read: the dozens of movie sequences that take place in salons), and this concept rings just as true when it comes to the content we create. Ideas, in their rawest form, are messy; they wuhan cell phone number list have crossed-out, imaginary structures and doodles that don’t make as much sense when we leave the whiteboard or notebook page.

When we take those ideas, or an existing piece of content that needs rethinking, and turn them into something captivating and effective? That’s when we know our creative brainstorming was a success.

Let’s take a look at a few examples, created with the help of Rock Content products and services, that involved an impressive progression from ideation to an interactive or visual content experience.


#1: Autodesk eBook
#2: Sumo Logic Infographic
#3: DHL Express Interactive Landing Pages
Bring Your Ideas to Life


#1: Autodesk eBook
Autodesk had a need to create many visual assets to support one of their campaigns. To bring some of their campaign ideas to life, they partnered with Rock Content’s Visually network.

Working in the Visually platform, Autodesk collaborated with a project manager and designer on the creation of a 3D CAD Essentials eBook. That eBook started out as a concept, progressed into a copy document and several images, and ultimately transformed into a visually engaging, functional, and educational resource for customers of Autodesk.

We recently presented at ContentTECH alongside Autodesk, and will be joining them again June 12 for a webinar with Search Engine Journal. Register now to get a deeper understanding of how Autodesk works with Rock Content Visually to maximize their content on a large scale.