Choose the type of ad that suits you

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YouTube offers you a range of different ads to suit your needs. In particular, you can choose between:

Bumper : Short video ads of up to 6 seconds, non-skippable. The cost? It is based on the bids, specifically on how much you are willing to pay for 1000 views.
In-feed video ads : Shown in business phone number database YouTube search results, on the platform’s homepage, and in the “What to Watch Next” section. You pay for views when a user interacts with the video thumbnail.
Skippable in-stream Ads : These are the most common. People can “skip” them after 5 seconds, and advertisers only pay when people watch the ad for at least 30 seconds, or the entire ad if it’s less than 30 seconds long.
Typically, you set an average amount you’re willing to pay for 1,000 views.
Non-Skippable In-Stream Ads : These play before, during, or after the video and users must watch the entire ad to access the content. They are short (20 seconds or less) and in this case, they cost the average amount set for 1,000 views.
Display : Video ad, with variable costs per click or view, published on Google partner sites.
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3. Have you already chosen your target?
The target audience is essential if you want to hit the mark with advertising on YouTube. The platform allows you to define demographic criteria (including age, gender, parental status and so on) – even detailed ones , for example to direct the Adv to university students – and interests .