Create a welcome message . It can be pinned for the duration of the advertising campaign. This will improve subscribers' opinion of the brand and increase interest in the products.
Post regularly in the group . Publish a variety of content: survey results, statistics, new product cards, videos, etc. Encourage users to repost publications or rate them.
Targeted advertising opportunities in Odnoklassniki
Before considering how to place and enable targeted advertising japan cell phone number list in Odnoklassniki, evaluate its capabilities. In this social network, you can target by various parameters, such as age and income.
You can choose one or more types of advertising and adapt them to your target audience:
Multi-format is suitable for increasing the number of users. It automatically adapts to publication locations (column, feed) and devices.
Carousel. This is a set of slides with pictures in one ad. This option introduces visitors to new products, tells about the features of goods or popular services. It is often launched by online stores. At the same time, the format is cross-device, so users see the ad from both mobile phones and computers.
Product banners. This format is suitable for users of the desktop version of Odnoklassniki. The ad includes from 1 to 4 feed products per display. The appearance of advertising publications is easy to customize.
Video advertising. This format is also allowed for targeting in Odnoklassniki. You can use Pre-roll — a short advertising video before the main video and set up clickable links so that the user can go to your site.
Other types of targeting: dynamic advertising publications, teasers.
Targeting models in Odnoklassniki
There are three targeting models in Odnoklassniki:
Fixed rate. Similar to the VK social network, the first price auction works. You pay for the specified rate, even when competitive rates are significantly lower.