The opportunity offered by social media for politicians to engage in dialogue with citizens is simple, accessible, cheap and efficient. They serve as a thermometer to see how their mandate is going, offer immediate feedback and are a closer way of showing people what is being done in their office.
However, you need to be careful about what posts you make. The visibility of the digital environment means that information can spread very quickly. Always be polite and avoid offensive or inappropriate speech. Any word used incorrectly can affect your term in office.
Furthermore, on social media, people demand even faster responses to their questions. Don't leave any user without feedback and give your feedback very carefully and politely. Also, try to make it clear who the author of the response is: the consultant or the candidate himself. Mobilize your team so that your social networks are always active and up to date!
E-mail
Email marketing is also a cheap and effective tool for communicating with the public. Through it, you can create newsletters about the actions that are being carried out, respond to requests, publicize events on your calendar and send messages about special dates.
Before setting up your newsletter campaigns, it is important to segment your contact base so that people do not receive unwanted emails and your strategy ends up becoming spam.
If you feel the need to read more in-depth content on this subject, be sure to check out the e-book with the first steps to help you start sending emails to your base .
Website
The website will function as a 'showcase' for the politician. It is where new zealand mobile database you can make clear the main proposals made in the campaign, publicize ongoing actions, news related to your mandate and even make materials available for the user to download.
Having a website demonstrates credibility and is a great way to promote your image on the internet. If you are still unsure whether it is worth creating one, check out our e-book on websites for politicians .
In this guide, we have given you some tips for managing your office's political affairs, and many of them have probably made you realize the need for a system to help you with the process. Spreadsheets are great for collecting information and ideas, but organizing an entire term using only this tool can ruin everything. In addition to reducing the amount of paper and files, centralizing all information in a political management software can bring you security, save time, and other benefits, such as:
Graphs and reports
First, it is important to understand the importance of having reports to manage your mandate. What may seem like just a bunch of numbers and graphs can provide valuable information to assess the progress of your activities and to guide the planning of a new strategy, when necessary.