What is Google trying to do with EEAT's credibility?

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Google builds its trust and credibility algorithms like humans, but with much more information and a great memory. And this is an extremely important point to remember for the rest of your SEO career.

Previously, links were an integral part of netherlands phone number data building SEO, but people don’t judge credibility and trust by counting links . Therefore, Google’s algorithms and links will gradually be triggered as a signal. Links will still be accepted in the future, but they will become significantly less effective over time as Google improves its ability to apply additional signals to content, content creators, and website owners.

Entity optimization for EEAT is a thing in modern SEO. Google representatives have stated several times that there is no EEAT algorithm. On the one hand, this makes sense. For a person, trust in a chosen company is essential for choosing it to solve their problem. This means that trust and credibility must be evaluated as the core of algorithms that generate search results or generative AI.

What isn't Google telling us about EEAT?
That's a very good question.

People take “ attention ” very seriously when dealing with solution providers. And it doesn’t matter if they are individuals, small business owners, or large corporations. And they also consider “ transparency ” (or lack thereof). These are two extremely important aspects of trustworthiness that Google doesn’t explicitly mention, but they definitely use!

What is NEEATT?
Attention is a huge signal for Google
Attention: " Attention " is partly synonymous with " fame" .

Google’s approach to notoriety is based on a detailed assessment of “notability” based on geographic location, topic, and the type of entity involved. This means that what is notable can vary greatly depending on the type of entity and geolocation.