Tracking non-conversion actions as conversions

[samiaseo222]

Don't track actions that don't bring you some level of value. Note that I didn't include things like:

Page view
Clicking on social media icons
Video view
Downloading content
Contacting customer service
While it may be useful to have statistics for each of these actions, they probably shouldn’t be considered conversions because they don’t generate any measurable profit. While these pages are georgia phone number data useful for customers, and it’s important to know that people are clicking on them, it’s not a good move to have false positives in your account. Before deciding what should be a conversion and what shouldn’t, examine each of your calls to action for real value to your company.

If you get a lot of response to one of these actions and someone REALLY wants it as a conversion, then set it up as such, but count it as a secondary action. This means two things:

The conversion will be counted in the other conversions column, not the main conversion.
No Smart Bidding strategy will count this action as a success and will not optimize for them directly.
4. Tracking all conversion actions equally, even if they don't have the same value
Okay, so you've narrowed down the number of conversion events and in the primary state you only have the ones that are actually conversions, but you're treating them all the same. That's not inherently wrong, but there MAY be something wrong here.

Let's take the list I gave earlier:

Contact Us Form
Purchase
Using a chatbot
Newsletter registration
While each of these may be a conversion, chances are they are not all of the same quality or value. Someone who fills out a contact form is probably not as valuable as someone who has already made a purchase. Even worse, two users who both made a purchase could have purchased orders with different values ​​and margins, which affects the overall ROAS .